We have that drunk driving thing too, except we call it "Every 15 Minutes" because every fifteen minutes someone is killed due to drunk driving. The spend one day, sending a grimm reaper around to pull students out of class every fifteen minutes. The reaper knocks on the classroom door, points to the victim, who is then wheeled out on a stretcher and has their face painted white, and given a sign that says "I was killed by a drunk driver". While this is going on, crash sound effects and sirens are playing over the intercom. Freaking creepy. Then we have a crash simulation (with a helicopter this year) and then we all go inside to watch the "funeral" of everyone who "died" in the simulation. Their parents read their eulogies and everything. They even have the kids who die, go ahead and pick out their tombstone and casket at the local funeral home. Then the person who plays the drunk driver spends a night in jail. So. Freaking. Effective.